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Even so, the industry does not seem to appreciate the pioneer much these days. The Latvian-produced vodka has not been selling particularly well in recent history.
It is not even on the list of top five brands, which is dominated by homegrown and Western European names.
Nevertheless, the brand is still alive and well in the USA, and the courts show no signs of favoring Russian interests in the ongoing legal disputes.
Stoli has managed to stay relevant in recent years by supporting political causes. It sells for about double the price for the cheapest of vodkas, but something like half the cost of the big three ultra-premium brands - Ciroc , Grey Goose , and Belvedere.
Stoli is actually more accurately placed with New Amsterdam or Svedka. Stoli is still priced higher than the cheapest brands, but it is able to compete on the proof vodka scene.
As for the flavored vodkas, these tend to be sold in the mid-teens. They offer some unique flavors, such as cucumber or grapefruit , which may be difficult to find from other companies, so they are also able to compete in the flavored niche, both through pricing and range of offerings.
Lemon is excellent at masking much of the taste of vodka, so it is not surprising. And while no bartending competition is ever easy, the Key West Classic adds elements of stagecraft and also asks participants to incorporate elements of an annual theme.
This year: The Stolimpics. When you take a bite of traditional Russian Borodinsky bread , you absolutely taste the wheat and rye, and its magical mixture of dark and sour and spicy flavors.
How can that be? Since the distillation process involves repeatedly stripping away everything but ethanol, what remains in a bottle of wheat-based Stoli has as much to do with a grain of wheat as something Blue Razzberry-flavored has to do with a raspberry bush.
Remember, you can make vodka with anything. In the s, PepsiCo penned an agreement with the Soviet Union to ship its cola concentrate to be bottled there in exchange for increasing U.
There is confusion about the actual birth date of Stolichnaya vodka. The earliest confirmed production date is , but the label design clearly predates Svirida around In , Stolichnaya was introduced at the international trade show in Bern and received a gold medal.
In , the PepsiCo company struck a barter agreement with the government of the Soviet Union , in which PepsiCo was granted exportation and Western marketing rights to Stolichnaya vodka, in exchange for importation and Soviet marketing of Pepsi-Cola.
The SPI Group is a private company chartered in Luxembourg, founded and owned by Russian billionaire Yuri Shefler , that distributes a wide variety of Russian spirits, having purchased a number of former Soviet brands and operations.
Since , after the dissolution of the Soviet Union, the Stolichnaya trademark has been the subject of dispute between distributors, predominantly the SPI Group and Russian state-owned Sojuzplodoimport.
In August , the Soviet patent office revoked the Soviet state-owned company's right to use the Stolichnaya name in Russia.
SPI has therefore exhausted all options in the Austrian justice system. In , a Dutch court held that, according to Russian and Soviet Union law and a term of limitation had not been invoked regarding the transfer , the privatisation had not taken place, and that Benelux law and when provisions were insufficient Dutch law applied to the transfer of the trademarks.
Different label". That was forbidden by a Dutch judge in July , on the grounds that it infringed the rights of FKP Sojuzplodoimport.
It ruled that, because the dispute did not relate to trademark validity for which national courts have jurisdiction but to trademark registration, it did have jurisdiction, because a main defendant was located in the Netherlands.
To evaluate the validity of the trademarks it would use the national law of the trademarks concerned. PepsiCo had been the distributor of Stolichnaya based on an agreement with the Soviet Government.
The change in control of the trademarks and production facilities led to several lawsuits over which company could market vodka under the Stolichnaya name in the United States.
On November 20, , a US federal judge ruled that PepsiCo could maintain the exclusive right to the name in the United States, because allowing others to market under the name would bring a "risk of irreparable harm" to the trademark.
However, in , the Court of Appeals for the Second Circuit negated that decision, stating that FKP Sojuzplodoimport could challenge the validity of the assignment of the trademark.
Since FTE had dismissed all claims except for infringement of a registered mark, it did not have standing and the case was dismissed.